Bangkok – June 13, 2023 – The Taiwan Tourism Bureau Bangkok shared a positive update on the Taiwanese tourism industry, with over 2 million foreign tourists visiting Taiwan in the first half of 2023. This represents a remarkable recovery of over 80% compared to pre-pandemic levels.
Renowned Thai Actor Boy Pakorn Joins Taiwan Tourism Campaign
To further encourage Thai tourists to visit Taiwan, the Taiwan Tourism Bureau has appointed Thai actor Boy Pakorn (Pakorn Chatborirak) as their first brand ambassador in Thailand. Boy Pakorn’s popularity and charm will be instrumental in attracting more tourists to Taiwan.
The “All is just right in Taiwan” campaign aims to showcase unseen tourist attractions and a wide range of exciting activities that Thai tourists should not miss when visiting Taiwan. The campaign highlights the themes of “Just Fun, Just Eat, Just Shopping, and Just Feel” to create unforgettable experiences for visitors.
Hsueh, Hsiu-Mei, Deputy Representative of the Taipei Economic and Cultural Office in Thailand, expressed optimism about Taiwan’s tourism industry. She stated that Taiwan expects around 6 million foreign tourists in 2023 and has already welcomed over 2 million visitors from around the world, including approximately 83,000 from Thailand in the first quarter alone.
To cater specifically to Thai tourists, Taiwan has implemented a 14-day visa-free policy and launched the Lucky Land campaign, offering participants the chance to win prizes worth 5,000 New Taiwan dollars. These initiatives have contributed to the significant recovery of the tourism sector.
Taiwan’s Top Attractions and Brand Ambassador
According to a survey conducted among Thai tourists, the top five attractions in Taiwan are Jiufen in Ruifang District, New Taipei City; Gaomei Wetland in Taichung City; Daxi Old Street in Taoyuan City; Taipei 101 Building in Taipei City; and Anping Old Fort in Tainan City. These unique and inviting attractions offer unforgettable experiences to visitors.
To further acquaint Thai tourists with Taiwan, talented Thai actor Boy Pakorn has been appointed as the first brand ambassador of Taiwan Tourism in Thailand. Boy Pakorn’s good-natured character and friendly vibe align well with Taiwan’s image as a diverse and meticulous destination.
“All is just right in Taiwan” Campaign Highlights
The “All is just right in Taiwan” campaign introduces a variety of new attractions and activities for Thai tourists to explore. The campaign focuses on four key concepts:
- Just Fun: Discover new attractions, both natural landscapes and captivating city destinations, offering unique experiences.
- Just Eat: Indulge in Taiwan’s diverse cuisine, which has received accolades from the Michelin Guide. Taste Taiwanese-style delicacies and savor unforgettable flavors.
- Just Shopping: Enjoy a wide range of shopping spots, from local products to leading international brands.
- Just Feel: Experience the charm of Taiwanese festivals, the local way of life, and the warm hospitality of the Taiwanese people.
The commercial “All is just right in Taiwan” featuring Boy Pakorn showcases captivating tourist attractions such as Alishan Forest Railway, Sun Moon Lake, Hukou Old Street, and Taipei 101 tower. Online platforms will carry the advertisement, inviting viewers to explore Taiwan.
Taiwan Tourism Bureau Bangkok plans to invite media representatives and key opinion leaders to travel to Taiwan, promoting new tourist attractions. In January 2024, Boy Pakorn will participate in the Taiwan tourism exhibition and the Thai International Travel Fair event, providing opportunities for fans to meet him and learn more about Taiwan.
Boy Pakorn expressed his fondness for Taiwan and his excitement to explore the country as a brand ambassador. He invites all Thai tourists to experience the essence of Taiwan and fall in love with its captivating attractions and warm hospitality.
To provide a taste of Taiwan, the event “All is just right in Taiwan” offers various activities, including nostalgic Taiwanese-style games, a mouthwatering array of culinary delights, a showcase of Taiwan’s artistic creations and souvenirs, and authentic Taiwanese-style tea-shaking activities.