Canon Launches Two Latest Mirrorless Cameras to Help Aspiring and Pro Creators Elevate Their Content

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Canon's Latest Mirrorless Camera

Canon’s Latest Mirrorless Camera

Canon Marketing (Thailand) Co., Ltd. (Canon) announced the launch of several new additions to its camera and equipment lineup, including Canon’s Latest Mirrorless Camera, EOS R8 and EOS R50. The move is part of Canon’s efforts to make further inroads into the high-quality, professional still and video camera market and reaffirm its position as the No.1 share of the global interchangeable-lens digital camera market for the 20th consecutive year, in order to meet the image and video requirements of the new generation of content creators.

Canon’s Latest Mirrorless Camera – EOS R8

The EOS R8 is a new mirrorless full-frame camera that combines many of the powerful video and still shooting features of the EOS R6 Mark II, such as Canon Log 3 and up to 40 fps continuous shooting with the portability of the EOS RP. Canon also introduced the EOS R50, a new compact, lightweight APS-C mirrorless camera designed for those new to vlogging and content creation. The full-featured camera comes with AI-powered features that make creative content creation easier. Added to the lineup were two new RF lenses: RF24-50mm f/4.5-6.3 IS STM and RF-S 55-210mm f/5-7.1 IS STM. With the new launches, Canon’s EOS R users now enjoy a wide selection of 35 lenses.

Canon’s Latest Mirrorless Camera – EOS R8

You ‘R Creator Campaign

Canon also launched the You ‘R Creator campaign using varied marketing activities to reach target customers of both amateur and professional creators. The campaign aims to introduce the easy-to-use and versatile Canon’s Latest Mirrorless Camera as the perfect companions for creators.

Mr. Hiroshi Yokota, President & CEO of Canon Marketing (Thailand) Co., Ltd., said, “At Canon, we prioritize user feedback to continuously improve our products, ensuring they meet the requirements of all groups of photography enthusiasts. We aim to lead the imaging world with our innovative products. Trusted by users worldwide, Canon has secured the No. 1 market share of global digital interchangeable-lens cameras for the past 20 years since 2003.”

“The launch of EOS R8 and EOS R50 under the You ‘R Creator marks an important step for Canon in innovating products that cater to the lifestyles of new-era customers who focus more on creating video content on social media. I believe that everyone can be a content creator. All we need is creativity, a compelling story, and a smart camera. With the new Canon EOS R8 and EOS R50, everyone, regardless of age, can simply create captivating vlogs for travel, cooking, reviews, sports, fashion, tutoring or even create your own online shows,” stated Mr. Hiroshi Yokota.

Ms. Netnarin Chancharassuk, Senior Director – Consumer Imaging Information Product Group of Canon Marketing (Thailand) Co., Ltd., said “Canon EOS R8 and EOS R50 help strengthen our camera line-up to meet the