MGC Marine, a subsidiary of Millennium Group Corporation (ASIA) PCL, has been appointed as the exclusive authorized retailer for Chris-Craft boats in Thailand and the ASEAN region. As part of the appointment, MGC Marine opened a Chris-Craft showroom and service center at Riverdale Marina, north of Bangkok. Bjorn Antonsson, Director of Marine International Business for Millennium Group, stated that the company plans to quickly grow its dealer network throughout the ASEAN region. The MGC-ASIA’s business ecosystem and its partners, Riverdale Marina and Ocean Marina in Pattaya, have been important contributors to the growth of recreational boating in the region.
Exclusive Authorized Retailer for Chris-Craft in Thailand and ASEAN
The global marine market has a CAGR of around 7%, with the Asia-Pacific region ranking third. Moreover, the recreational boat market has seen significant growth since the COVID-19 pandemic made people’s lifestyles more focused on privacy. Chris-Craft Thailand plans to introduce the ‘Launch Series,’ the ‘Calypso Series,’ and the ‘Catalina Series’ of recreational boats. The new Chris-Craft showroom displays up to six boats and features cozy lounges plus an open-air ‘Sunset Balcony’ that offers a breathtaking view.
Dr. Sunhavut Thamchuanviriya, Group Chief Executive Officer, Millennium Group Corporation (ASIA) PCL, said that the appointment of MGC Marine as an exclusive authorized retailer for Chris-Craft boats in Thailand and the ASEAN region is a milestone achievement for the company. Moreover, Chris-Craft’s quality boats combined with MGC Marine’s Lifestyle Mobility Ecosystem will elevate Chris-Craft into a leading brand in Thailand and ASEAN.
Chris-Craft Corporation, established in 1874, is an American boat builder that has become a high level of craftsmanship and true luxury. Mr. Stephen F. Heese, President and CEO of Chris-Craft Corporation, added that the appointment of MGC Marine is strategic, given the fast-growing market for recreational marine activities in Thailand and the ASEAN region.
New Chris-Craft Showroom and Service Center in Bangkok
As a new Chris-Craft exclusive authorized retailer in Thailand and the ASEAN region, MGC Marine has opened a Chris-Craft showroom and service center at Riverdale Marina, located just north of Bangkok. The showroom displays up to six boats, which are part of the ‘Launch Series,’ the ‘Calypso Series,’ and the ‘Catalina Series.’ The service center, fully equipped with professional team members trained by Mercury Marine Singapore, provides aftersales services to customers.
Expanding in the ASEAN Region
According to Bjorn Antonsson, Director of Marine International Business for Millennium Group Corporation (ASIA) PCL, the company plans to expand in the ASEAN region with more than 700 million people, 170,000 kilometers of coastline, and many important waterways. The company is looking for interested dealers across the region and is set to launch a marine training center soon.