Minor Food, a leading restaurant business group in Asia, is strategically expanding its portfolio to tap into the thriving Chinese restaurant market in Thailand. As part of this growth plan, the company has introduced “Riverside Grilled Fish & Mala,” an acclaimed Chong Qing-Sichuan Chinese restaurant known for its authenticity and flavor. With the opening of its first branch in Thailand, Riverside Grilled Fish & Mala aims to attract a diverse customer base, including both locals and foreigners with moderate to high purchasing power. The restaurant offers signature dishes such as “Chong Qing-style Grilled Fish” and the original recipe of “Mala Fragrant Pot,” which have gained popularity among Thai consumers. Additionally, customers can indulge in a wide range of authentic Sichuan dishes, appetizers, main courses, sides, and desserts, all served in a captivating modern Chinese ambiance. This move marks another milestone for Minor Food as it continues to bring renowned international restaurants to Thailand.
Minor Food Seizes Opportunity in Flourishing Chinese Restaurant Market
Thunyachate Ekvetchavit, Chief Operating Officer at Minor Food Group Public Company Limited, stated, “Currently, the Chinese cuisine in Thailand is experiencing a growth trajectory and continues to gain popularity among consumers. As a passionate Food Explorer dedicated to meeting the diverse needs of consumers, Minor Food recognizes the opportunity for expansion in the restaurant industry. By adhering to its core strategy of being a leader in the restaurant business, Minor Food aims to continually introduce new flavors and provide world-class dining experiences by importing renowned restaurants from various countries and presenting them to discerning Thai consumers, allowing them to indulge in a rich tapestry of tastes from around the world. With the strategic aim of expanding the market in Thailand, the addition of Riverside Grilled Fish & Mala, a renowned Chong Qing-Sichuan style Chinese restaurant, will help strengthen Minor Food’s portfolio and unlock the full potential for growth this year.”
Unveiling the Delights of Chong Qing-Sichuan Cuisine
Nantaphon Jaengbutrsri, Associate Vice President of Riverside Grilled Fish, a subsidiary of The Minor Food Group Public Company Limited, highlighted the standout feature of the restaurant, its signature dish, “Chong Qing-style Grilled Fish.” Originating from Chong Qing in China, this popular local delicacy involves grilling a whole fish and marinating it in a flavorful sauce to ensure the fish absorbs the delectable flavors before being served on a sizzling hot plate. “At Riverside Grilled Fish & Mala, customers have the flexibility to select from a range of four fish meat options: Qing Jiang, Grouper, Sea Bass, and Patin. To cater to individual preferences, the restaurant offers a variety of sauces that can be chosen. There are five distinct flavors available, including the infamous Mala Sauce and other delectable sauce recipes such as Fragrant Spicy Sauce, Green Pepper Sauce, Black Bean Sauce, and Pickled Vegetable Sauce that imparts a delightful flavor to all types of fish. And to enhance the culinary experience, customers at Riverside Grilled Fish & Mala can further customize their meals by selecting from a wide array of over 30 high-quality toppings. These options include protein choices like meat, tofu, and meatballs, as well as carbohydrate-rich noodles and an assortment of fresh vegetables. This diverse selection allows customers to realize a comprehensive Chong Qing-style Grilled Fish dining experience in every aspect, with prices starting at 699 baht.”
Special Discounts and Engaging Activities for Riverside Grilled Fish & Mala
To celebrate the grand opening of Riverside Grilled Fish & Mala in Thailand, the restaurant is offering a 10% discount on all food items throughout the month of July 2023. Customers can also enjoy exclusive recipes and promotions by adding the restaurant as a friend on the LINE application. Engaging activities and valuable voucher giveaways further enhance the dining experience and generate excitement during the opening period.