Suntory PepsiCo Beverage (Thailand) Co., Ltd. underscores its dedication to packaging sustainability by introducing 100% recycled plastic (rPET) bottles for its Oolong TEA+ flavors. This milestone establishes the company as the pioneer in Thailand’s ready-to-drink tea market to embrace this environmentally conscious packaging approach. With a remarkable 50% growth witnessed in the authentic ready-to-drink tea sector over the past two years, the TEA+ Oolong Tea’s eco-friendly rPET bottles are poised to captivate health-conscious, eco-minded millennials, enabling them to relish their cherished tea while contributing to the environment. Identifiable by the 100% rPET logo, these products promise both purity and taste, available across nationwide convenience stores and major retailers.
Eco-Friendly TEA+ Initiative
Suntory PepsiCo’s Chief Marketing Officer, Mr. Anawat Sangkhasap, emphasizes two emerging consumer trends post-COVID-19: health consciousness and sustainability in purchasing decisions. Aligning with these trends, the company extends its commitment to sustainable packaging, extending its successful adoption of 100% rPET bottles to the TEA+ line.
By championing bottle-to-bottle recycling and providing the same refreshing and flavorful tea products, Suntory PepsiCo strives to materialize the circular economy while satisfying consumers.
TEA+ Oolong Tea’s rPET bottles: A Flavorful Union of Health and Sustainability
Evident by the company’s shift to 100% rPET bottles for both Pepsi and Pepsi No Sugar in April, this move extends to the TEA+ range, offering a comprehensive, eco-conscious beverage selection.
Mr. Junichiro Takata, Head of Marketing at Suntory Brands, highlights the intensifying competition in the liquid refreshment beverage market. The ready-to-drink tea sector, accounting for 15% of the market, reflects a significant preference for authentic tea among health-conscious consumers. With low-sugar or no-sugar tea demand escalating by over 50% in the past two years*, TEA+’s introduction in 2021 effectively captures this trend while catering to the younger, health-savvy audience.
TEA+, developed by Suntory, presents an exquisite option for Oolong tea enthusiasts. Crafted from 100% Oolong tea leaves, TEA+ contains OTPP (Oolong Tea Polymerized Polyphenol), guaranteeing the authentic aroma of roasted tea leaves.
Advancing Sustainability and Taste
With 100% rPET bottles adorned with the distinctive logo, TEA+ extends its commitment to health, taste, and environmental stewardship. Available in all flavors, TEA+ awaits enthusiasts in convenience stores and top retailers.
Witness the fusion of flavor, health, and environmental responsibility with TEA+’s 100% rPET bottles, setting a sustainable precedent for the beverage industry.