Thailand Travel Mart Plus (TTM+) 2023, the country’s leading B2B travel industry show, is set to take place from May 31 to June 2, 2023, at the Queen Sirikit National Convention Centre in Bangkok. This year’s TTM+ continues to highlight Thailand’s efforts towards meaningful travel experiences by showcasing sustainable and high-value tourism products, services, and experiences.
Conceptualised in line with the “Visit Thailand Year 2023: Amazing New Chapters” campaign, TTM+ 2023 features pre- and post-tour programmes that showcase meaningful travel experiences across all five regions of Thailand. The show also corresponds with TAT’s strategy to transform Thai tourism into “Smart Tourism” through technology and innovation, adding value and accelerating Thailand’s tourism ecosystem to quality and sustainability.
TTM+ 2023 is expected to attract over 850 participants, including 350 buyers from 50 countries, 400 sellers from across all five regions of Thailand, and 100 local and international media. Buyers include those from key source markets, such as Europe, ASEAN, East Asia, America, and Australia, and emerging markets, such as Eastern Europe, Middle East, South America, and South Africa.
Highlighting Thai Tourism Industry’s Ongoing Efforts
Mr. Yuthasak Supasorn, TAT Governor, said, “This year, the TTM+ 2023 will continue to shine a spotlight on the Thai tourism industry’s ongoing efforts towards a meaningful travel direction through the promotion and development of high value and sustainable tourism. As the premier showcase of Thai tourism, this year’s TTM+ will present how we are elevating supply and sustainable standards while leveraging the kingdom’s 5F soft-power foundations of Food, Film, Festival, Fight and Fashion to maintain tourists’ confidence in Thailand as a preferred destination.”
Thailand Travel Mart Plus 2023 Programme Overview
From May 31 to June 2, 2023, TTM+ 2023 will feature various programmes, including the opening ceremony, Thailand product update, TTM Talk for buyers and media, onsite appointment session, welcome reception, and the product update on the Greater Mekong Sub-region (GMS). The show also includes buyer/seller appointments, a networking lunch, and a business networking happy hour.
There are three pre-tour programmes on May 30 and 31, 2023, and six post-tour programmes on June 3-5, 2023. All tour programmes showcase experience-based tourism activities and Thai cultural values through the kingdom’s 5F soft-power foundations, in line with TAT’s meaningful travel direction.
Amazing Thailand Culinary City Event
TAT is also hosting the Amazing Thailand Culinary City event alongside TTM+ 2023 during the same dates and at the same venue.
Thailand Travel Mart Plus (TTM+) 2023 aims to showcase Thailand’s commitment to sustainable and high-value tourism while promoting Thai cultural values. By leveraging technology and innovation, TAT is working towards transforming Thai tourism into a “Smart Tourism” and accelerating the country’s tourism ecosystem to quality and sustainability.