The Coffee Club, a subsidiary of The Minor Food Group Pcl., has launched a new breakfast menu called “Happy Breakfast, Happy Life” using sustainable ingredients as well as a revamped menu book. This move aims to provide more food options and satisfy customers’ diverse needs. The restaurant chain is also looking to expand its membership base and increase the number of branches in Thailand. During the first quarter of 2023, The Coffee Club’s revenue grew by 97% compared to the same period last year, and the number of customers increased by 81%. The company plans to expand its branches throughout Thailand, especially in major cities and tourist destinations. The new breakfast series offers three delicious dishes featuring large cuts of bacon and sustainable, cage-free eggs sourced from humanely raised hens, and prices range from THB 280 to THB 330. With these premium ingredients, customers can enjoy a nutritious and energizing breakfast.
The Coffee Club’s New Breakfast Menu
The Coffee Club, an Australian all-day dining restaurant chain popular among both Thai and international customers, has launched a new breakfast menu called “Happy Breakfast, Happy Life” for 2023. The menu features sustainable ingredients as well as a revamped menu book with new colors and layouts. Mrs. Nongchanok Stananonth, General Manager of The Coffee Club, said that the company is committed to selecting high-quality ingredients for all of its menu items and providing a delightful dining experience in a beautifully decorated restaurant at any time of the day.
Expansion Plans for The Coffee Club
The Coffee Club is looking to expand its membership base and increase the number of branches in Thailand, ultimately solidifying its position as the top all-day dining restaurant chain in the country. During the first quarter of 2023, The Coffee Club’s revenue grew by approximately 97% compared to the same period last year, with a significant increase in the number of customers observed in popular tourist destinations such as Phuket. The company plans to have approximately 42 branches throughout Thailand by the end of this year, with new branches opening in major cities and tourist destinations.
New Sustainable Breakfast Dishes at The Coffee Club
The Coffee Club has introduced a new breakfast series called “Bacon and Egg Series” made from sustainable, cage-free eggs and large cuts of bacon. The three new dishes offer an Australian-style breakfast featuring high-quality ingredients that are sure to bring a smile to customers’ faces. Prices range from THB 280 to THB 330 per dish.