Tops, a prominent food retail company, has transformed the Jing Jai Farmers’ Market into a model hub for GI products, promoting local distinctiveness to drive local economies. By supporting local farmers and ensuring end-to-end sustainability, Tops has partnered with GI product farmers to enhance the value of their products and expand their markets through the Jing Jai Farmers’ Market. This innovative initiative provides farmers and GI product businesses with access to top-tier retail venues and promotes GI products, both locally and internationally.
GI Products: Local Produce, Local Pride, International Value
Mrs. Suphalak Saleekoed, the community enterprise secretary of Phu Ngern Fruit Farmers in Si Saket, expressed her appreciation, “We would like to thank Tops for expanding our sales channels and providing great opportunities to our local farmers. This helps support our farmers and meets the mission of our community enterprise to make quality products accessible for Thai consumers.”
Creating Jing Jai Platforms to Provide Opportunities to Local Communities
Mr. Sutas Siri, President of Sai Yoi Sub-District Mango Farmer Community Enterprise in Phitsanulok, also lauded the initiative, stating, “Thanks to this initiative, our community enterprise’s mangoes will be known as a highlight of Phitsanulok.”
Elevating the Status of Thailand’s GI Products, Making Them More Accessible via Jing Jai Farmers’ Market
In collaboration with the Department of Intellectual Property, Ministry of Commerce, Tops introduced the GI Summer Fruit Festival, featuring over 40 products from local farms at the Jing Jai Farmers’ Market. The event showcased 127 items, creating a community that supports Thai farmers in selling their local produce. The Jing Jai Farmers’ Market at centralwOrld and Central Bangna has been designated as a model branch, offering new products all year round to elevate the status of GI products and improve the quality of life for Thai farmers. Tops has pre-ordered four GI products, including Sadednam durian from Yala, Phu Khao Fai durian from Si Saket, Bang Khla Golden Nam Dok Mai mangoes from Chachoengsao, and Golden Nam Dok Mai mangoes from Phitsanulok, generating 10 million baht of market value and expanding sales channels to make Thai GI products more accessible for consumers.
Tops is committed to sustainable operations and strong growth. Its approach involves providing local farmers access to premium retail venues and promoting their GI products locally and internationally, driving local economies and providing consumers with high-quality, fresh, and delicious products.