Bangkok, May 2, 2023 – Tops, a food retail business under Central Retail, celebrates the Tops Prime’s 1st Anniversary. As the Thailand’s first and only monthly subscription membership payment on an online retail platform with a 37% monthly growth of users, Tops Prime has established itself as the leading omnichannel shopping giant in the Thai food retail industry. The platform offers comprehensive shopping services, exclusive products, and privileges that continue to attract a growing number of monthly subscribers.
Success of Tops Prime
Since its launch in the first quarter of 2022, Tops Prime has gained popularity among Tops customers, contributing to a significant increase in online and offline sales. Statistical data shows an average monthly increase of 37% in the number of members applying for membership, while customers save an average of 3,660 baht per year in shipping costs. Shopping frequency has also seen a remarkable 36% increase. Tops Prime delivers exceptional services that cater to the convenience-seeking behavior of digital shoppers, providing timely delivery, cost savings, and exclusive privileges for members.
As Thailand’s e-commerce usage rate reaches 94%, according to the Southeast Asian Digital Economy Report, Tops Prime plays a vital role in meeting the needs of digital shoppers. Insights into Tops Prime customer behavior reveal that the top five consumer products ordered include beverages, cleaning equipment, fruits and vegetables, cooking ingredients, and household items. Bangkok and its surrounding areas account for 79% of Tops Prime customers, while the top five provinces using the service are Bangkok, Nonthaburi, Samut Prakan, Chonburi, and Pathum Thani. Tops Prime has a majority of female customers (76%), primarily in the age range of 35-44 years.
Tops Prime’s 1st Anniversary Exclusive Privileges
To celebrate its 1st anniversary, Tops Prime offers a range of privileges exclusively for members. Customers can join today and enjoy a discounted monthly fee of only 99 baht (from the normal price of 199 baht), along with discounts worth more than 2,500 baht per month from various Tops stores. Free delivery service is available with no limits, and customers can choose between normal delivery or express 1-hour delivery for orders above 250 baht. Tops Prime Time provides monthly exclusive discounts, and members can earn double points for The1 card with every order.
Tops’ Omnichannel Strategy
Tops Prime is part of Tops’ core strategy to provide superior services and connect with customers through technology and innovation. The subscription-based service exemplifies Tops’ commitment to delivering a unique shopping experience and meeting customer needs. Through its O2O strategy, Tops seamlessly integrates online and offline platforms, solidifying its position as Thailand’s No.1 omnichannel food retailer.
Join Tops Prime today and experience the convenience of seamless online and offline shopping with exclusive benefits and discounts. Celebrate the 1st anniversary with Tops, Thailand’s leading omnichannel retail platform.